Built as a way to honor his late grandmother, Great Things Take Time was founded by Adrian Williams in search of creating a more engaging community than currently exists on social media.

As a NYC fitness instructor currently with Peloton, Adrian is no stranger to the competitive environment of the fitness world, where competition runs rampant, and communication is only when someone wants something,
Adrian sought something different.

As Creative Director for Great Things Take Time, I was tasked with putting his vision to life to create a platform where he was able to connect on a deeper level with his community, motivating them to do Great Things.

Additionally, I developed the content and branding strategy, designed newsletters and other content, managed the product launch, and directed a social media audience to subscribe to email newsletters resulting in 74.1% open rate, 16,367 impressions, 8.2% click rate, and conversion of 5% of subscribers to paid audience in the first week.

As Nana said, “never give up because Great Things Take Time,” something I think we can all take to heart in any facet of life.

Don’t worry, we can still cover serious topics and also have a good laugh, like in the video below.