First I learned to make others feel emotions via the stage. Now I use emotion to sell things, just hopefully with less tears.

Growing up in Alaska, I couldn’t see Russia from my house, but I could see all the advertisements that neglected to take into consideration Alaskan audiences (e.g., "Five Dollar Foot Long *Not available in Hawaii or Alaska"). The day we got a DQ in our city was the day DQ national records were set, and a line around the block formed as everyone waited to try the identical frosty treats.

Was it because residents of frigid Alaska needed more cold food? Or was it just that we’d been salivating at years of marketing that hadn’t yet applied to us?

To this day, considering the left-out but eager party is something I successfully add to my marketing and content. We’re all eagerly waiting for something to connect to.

As a multifaceted content creator, I have diverse expertise spanning storytelling, marketing, and operational efficiency. I have experience crafting newsletters, site and advertising copy, and long-form content such as blog posts, news articles, and instructional guides. I also excel in developing and executing strategic plans to elevate company visibility, and my knack for amplifying press coverage has secured features in publications such as The New York Times and The Wall Street Journal.

Oh, and I put together this website myself. That has to count for something, right?

My background in retail management and merchandising provides me with excellent people skills and problem-solving techniques that work hand in hand with an understanding of moving toward key performance indicators for a business. But with every role and task I take on, I still maintain the same work ethic and attention to detail that brought me success on the stage as a professional ballet dancer.

And if you need an icebreaker to get to know me, ask me about how I wrote about crying on the NYC subway as an asset in a cover letter, or about whether I think NYC or Richmond, VA drivers are worse. Better yet, take a guess as to where my nickname “Slammin’ Lammon” came from. I’ll be waiting to hear from you!